Today’s customers do not want to be sold to as part of nondescript campaign. They want personalised, tailored engagement that is on the right channel and at the right time for them. Say ‘hello’ to Salesforce Marketing Cloud…
Marketing Cloud is Salesforce’s digital marketing platform. It takes your customers and users on a journey that shows you know who they are, and what they need. The platform includes all the modern basics such as email marketing, integration with Google Analytics 360, and detailed analytics. It also provides the most comprehensive set of personalised marketing and engagement tools available.
Journey Builder can help you build powerful, branching, and intelligent journeys that react to the user’s actions. Whether it is sending an engaging campaign to existing customers for a new product launch or onboarding a new user in a timely and interactive manner, Journey Builder can help you provide that tailored experience to your end user.
Salesforce Marketing Cloud also has Salesforce Einstein baked in to ensure that you can deliver messages to your customers and users when they are most likely to engage and interact with them, improving engagement and ensuring that the user is not being notified at a time that doesn’t suit them.
Your universe of contacts can be segmented into personas and groups which help you improve your messaging and tailoring. This is all done across the channels you want – email, mobile (SMS or in-app) and social media.
Church of England and Marketing Cloud
Read about how we have helped the Church of England improve their engagements with their community here, or contact us to learn more about how we can help you improve the way in which you engage with your customers and users.