Team Galacticos Salesforce Event Highlights

Anyone in the Salesforce ecosystem will know, we’re one big ohana. And before the Covid-19 situation affected us all, events and conferences were a big part of what we do (from local user groups and community Dreamin’ events, to large scale World Tours and of course, Dreamforce).

With all Salesforce events for 2020 now being re-imagined, some of the team members at Cloud Galacticos tell us their event highlights from previous years.


Neel Meghani CTO – India Dreamin 2018

Neel at India Dreamin

“My second time attending India Dreamin was back in December 2018. Representing Cloud Galacticos was Phil Walton (CEO) and our new (at the time) COO Paul Battisson, along with myself. This was also a very memorable event for me as it was the first time speaking at such an event.

From my experience of Salesforce related events, India Dreamin stands out above and beyond all others. There seems to be much more passion for learning about the platform. The entire two days had the feel of something special happening and that the Salesforce community should take notice!” 



Paul Battisson, COO – Dreamforce 2014

Paul presenting at Dreamforce

“This was my second Dreamforce, so I had learned a few of the newbie lessons from my first Dreamforce and was much better prepared for the craziness. The reason this is my favourite Dreamforce is that I did my favourite ever talk for the first time – ‘Building Machine Learning Systems With Apex’ with my then colleague Jen Wyher.

Why is this my favourite talk? Firstly, it took a tremendous amount of effort to get the system working. Secondly, this means Jen and I hold the record for being the first people to discuss doing AI/Machine Learning on Salesforce, years before Einstein. We got such great feedback from the talk. It started so many conversations with people that changed how I spent the rest of the event.”


Phil Walton, CEO – Punta Dreamin’, Uruguay 2018

Phil at Punta Dreamin

“Salesforce events have taken me around the world! I am proud to say I have spoken at events on five continents, and Punta Dreamin was a great excuse to travel to a whole new continent for me. I had never been to South America, so my trip to Uruguay – via a few days in Buenos Aires, Argentina – was an amazing trip. 

Great food, great wine, and Aldo was a great host. Also I was training for the Manchester marathon at the time, so I running in the heat of Buenos Aires and Punta was amazing. I always say running is a great way to see the sights of a new city.

Phil running in Buenos Aires

I look back on international trips like Uruguay, India, Morocco, USA, and around Europe with fond memories. Hopefully they will be back soon and we’ll meet again!” 


Val Southern, Senior Consultant – Salesforce World Tour London 2019

Val at World Tour London

“At Cloud Galacticos, we work remotely so it’s always good when the team gets a chance to meet up at Salesforce events. And for me, one of my annual highlights has been the Salesforce World Tour London in May.

Last year’s conference was great. We held our first ‘Client and Partner Drinks Reception’ the night before. It was at a fabulous rooftop bar near Salesforce’s London office. As one of the  sponsors of the conference, we had a stand which meant our day started at 7am, and didn’t finish till 6pm. But as usual, the day flew by, especially as we had a special guest keeping us company at the stand in the way of Paul Sturgess, Britain’s Tallest Man!

It’s a shame that the event couldn’t happen this year, but fingers crossed for 2021!”


Nkosi Ncube, Developer – Mulesoft Connect 2019

Nkosi Ncube at MuleSoft CONNECT 2019

“I have been to a few Salesforce events, the most notable ones being the Salesforce World Tour. Unfortunately due to Covid-19 most events were not to be this year. 

However, I did manage to attend the Mulesoft Connect event in London in October 2019. The main highlight was actually finally meeting a fellow Galacticos, Mike Gill. And of course I can’t forget the swag (very important at events!).

We hope and pray these events will be back soon!”



Highlights from Dreamforce 2019

As the dust settles on another Dreamforce and his jet lag fades, our head of marketing Ben Duong writes about his highlights at this year’s event:

Dreamforce 2019 is the sixth time I’ve attended what undeniably the main Salesforce event of the year – even with all the new upstarts like TrailheaDX and various Dreamin’ events. As per previous years, this year’s Dreamforce had a jam-packed line up of sessions, speakers, parties, and much more. Add to that around 170,000 international attendees, it’s always going to be a full-on four days.


#Flying Solo

The main difference this year was that I was flying solo (normally it’s in attendance with the CEO of Cloud Galacticos, Phil Walton). This meant taking a different approach whilst attending the conference. First thing I did was to sign up to the ‘Dreamforce Ohana Golden Gate Bridge Walk’ – which I discovered through the Twitter community and Eric Dreshfield. It was a great pre-DF19 social meet up. I met various members of the Salesforce Ohana from Brazil, Japan and Ukraine. I also ended up bumping into them again at various times during the week which was nice. Mainly, it was good catching up with James Ellis who is a regular at our North England user group.



Continuing the theme of meeting my #SalesforceOhana, there was an EMEA Trailblazer Get Together. It was a casual meet up of the #TrailblazerCommunity from the Europe, Middle East and Africa regions. As well as familiar faces from the UK, I also met people from Spain, Switzerland and Morocco. And of course, one of the main party highlights was the UK & I reception party at the rather grand Hibernia Bank.



I attended some of the main keynotes, including the opening keynote with Marc Benioff; the Partner keynote; and Marketing keynote. I got a good overview of the latest updates relevant to me and Cloud Galacticos. I also went to a few useful sessions relating to marketing such as, ‘5 Tips for Writing Awesome Salesforce Community Content’ with Lucy Mazalon (Salesforceben), and ‘5 Lessons Learned from Interviewing 50+ CMOs’ with Ian Faison and Benjamin Wilson (The Mission).



Most attendees find Dreamforce overwhelming. It’s a perfect cocktail of four full days of sessions, parties, hoards of people and lots walking. Luckily, this year there was a dedicated area of calm in the guise of the Plum Village Centre in Moscone South. I managed to do a 90-minute meditation workshop which helped centre myself again and was ready for Dreamfest that evening.



Being a big music fan, Dreamfest is always one of my highlights, having managed to see the likes of the Foo Fighters, Blondie, and U2. This year was no different, with Beck supporting Fleetwood Mac. It was held at the baseball stadium which is the perfect venue for any music event.


Dreamforce 2020

At the end of each Dreamforce, most attendees would say that it was the best yet. Furthermore, they can’t wait to do it all again next year. And you know what? They’re right!

See you in San Francisco 9th to 12th November 2020…


North Africa Dreamin 2019

Last month was the inaugural North Africa Dreamin event in Morocco. Here’s what our CEO, Phil Walton, had to say about his time at this new event…

Phil Walton talking about "The Free Stuff" at North Africa Dreamin

The first African Salesforce community event” was too tempting a tagline to turn down! When fellow MVP Houssam SAOUDY invited me to speak, I was very excited about my first speaking trip to Africa, and being a part of something unique.

A Friendly Welcome

Immediately on arrival, Houssam, Doria, and Abdelhakim, introduced themselves, and I felt welcomed into the local Ohana of a country I had never visited, and a continent I hardly knew. Note, as well the main languages in Morocco being Arabic, Berber, and French, I had zero skills with Arabic and Berber, and my french is pretty awful. Thankfully we all spoke Salesforce, and had the combined skills of friendliness and openness.

Casablanca by night, the location for North African Dreamin


Sharing “The Free Stuff”

On the day of the conference, I noticed many of the sessions were in French which made me worry that my session might need some local input… So Mehdi, one of the event volunteers (and Salesforce Consultant & Trailhead Ranger), joined me on stage for the presentation and helped with any translations and also helped chip in with some good content, thanks again Mehdi!

My session ‘The Free Stuff’ was an updated version of a presentation I have given a number of times. This latest update also seemed to be well received I am pleased to share. The most important part of it is that it’s an evolving session. I vary the content depending on the audience, location, and feedback given. I made a point of prompting the audience to share their most useful Salesforce resources – in return for some Manchester United swag – which then helps the audience and helps me for the next version!

Phil Walton presenting "The Free Stuff" at North Africa Dreamin


Any mention of North Africa Dreamin would not be complete without a (detailed) review of the food. I think this was my 9th community event in five continents, and it may win the Best Food prize! Lunch was a spectacular spread of Moroccan food! Thankfully it was spread over one and a half hours in two large banqueting rooms to allow me to sample everything. The Moroccan tea in-between sessions was sweet, minty and refreshing. We then went out for an evening meal with some of the speakers, sponsors, and Salesforce visitors, which was immense! Complete with belly dancers – thankfully I managed to avoid being dragged up to join the dance. Others were less lucky, I think all social media evidence has since been deleted..!

North Africa Dreamin Food

Photo Credit Cyril Louis

Dreamin Events Near You!

So why should YOU attend a Dreamin’ event? You don’t need to travel to a different continent (although coinciding an event with a holiday/travels is a great idea!), but check out Dreamin events in and around your home country such as*

Singapore – Singapore Dreamin, 15th January 2020

Japan – Japan Dreamin, 25th January 2020

Canada – Banff Dreamin, 13th March 2020

UK – London’s Calling, 20th March 2020

Spain – DreamOle, 24th April 2020

USA – Texas Dreamin, 16-17th July 2020

France – FrenchTouch Dreamin, 24th September 2020

* There are many many more Dreamin events to choose from, plus new ones all the time, so keep an eye out and give them your #TrailblazerCommunity support! 

In my opinion, these are the events when you can really learn new things. You can easily attend five or six plus sessions in a day, no queuing, no registering for each session in advance and joining a line to get your seat. No long treks against the tide to find the session location. It is also easier to meet people. With the average attendance being 200-300 people, you can easily introduce yourself to people, and get a chance to chat with speakers, Salesforce attendees, community leaders etc., that you struggle to do at a World Tour or Dreamforce. Hope to see you at a Dreamin event soon! 


Featured image based upon the following image of Casablanca and the event logo.