Dreamforce 2021: What we are looking forward to

If you’re part of the Salesforce eco-system, Dreamforce needs no introduction. But if you’re not, then Dreamforce is a ‘global family reunion for all [Salesforce] stakeholders… where we share innovation, customer success, and thought leadership.’ The event returns next week, Tuesday 21st to Thursday 23rd September 2021.



Salesforce Plus

This year Dreamforce 2021 will be in-person in San Francisco (invite-only), and streamed free online via the all-new Salesforce+. Expect over 100+ hours of original content spread across four channels, covering every role, industry, and topic.


Dreamforce 2021 Highlights

As with previous Dreamforce event, there’s plenty for Trailblazers to keep busy over the three days. Expect over 100+ hours of original content spread across four channels, covering every role, industry, and topic. Here are some of the highlights from Dreamforce 2021 that some of us at Cloud Galacticos are looking forward to:


Ben Duong, Marketing Manager

It’d be strange this year being virtual (unless you got an invite for the in-person event in San Francisco), but glad that more people can experience it. For me the keynote with Marc Benioff is always a highlight. It’s a good pep talk and you get the latest updates from the man himself. The special guests are always a nice surprise.

I will miss the buzz of being in San Francisco, but the show must go on. Fingers crossed again for Dreamforce 2022!


Paul Battisson, COO

Hearing more about the Slack acquisition and the vision for how it will enhance what you can already do on the platform. Salesforce has made a big investment by purchasing Slack and I’m sure they will have a ton of ideas on how to make the most out of combining the two.

The other thing for me is always the developer information – what new tech will we get to see and play with? I’m expecting Salesforce Functions/Evergreen will feature heavily, but the session being called “Innovation from Anywhere with Salesforce Developers” makes me hope there is some new announcement about Salesforce Code Builder.”


Phil Walton, CEO

It is good to see that despite the much reduced amount of content at this virtual DF, there is still room for ‘True to the Core’. It is great to see the new stuff, the hype of new tools, clouds, things being launched ‘soon’…but for many of us there are also tweaks and improvements to existing features, and that is what is given the much needed TLC here.

Another session I will keep an eye out for is ‘Tapping into the Gold Medal Mindset’ on Day 3. I am totally guessing here, but with Salesforce’s partnership with TeamGB, I am hoping maybe we can get to hear from some of the heroes of the Olympics and Paralympics, and hear more about the partnership.  See info about the partnership here...”


Dreamforce 2021 Sign Up

Don’t forget to sign up – it’s free! And keep tabs on the latest updates on Twitter via #DF21.

Phil's Salesforce Tip of the Week

Marc Benioff and London’s Calling – Phil’s Salesforce Tip of the Week #454

Welcome to my Salesforce Tip of the Week #454


Tip 1 – ‘What I’ve Learned’: Marc Benioff

Have a listen to the new episode of Arianna Huffington’s chat with Marc Benioff on her podcast. This podcast was rebranded this year, but you can also scroll back to many other episodes dating back to 2017. She talks with people she loves and admires in fields from music and technology to sports and industry about the lessons they’ve learned over the last twelve months.


What I've Learned, with Arianna Huffington


Marc Benioff is an awesome and well respected man, so this podcast should be an interesting listen. So it’s definitely not one to be missed. Feel free to share your thoughts on Twitter.


Tip 2 – London’s Calling 2021 Sessions

The London’s Calling team has confirmed that all the content from their speakers for the 2021 event is now available to view. All recorded sessions are free to view to the general public on their YouTube channel – take a look here. So even if you didn’t get to see everything on the day of the event, you can now watch all the talks and learn something new.


London's Calling YouTube Channel


And watch this space as the London’s Calling team are already planning for next year’s event..!



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Preparing for the Annual Pilgrimage to San Francisco for Dreamforce 2019

With Dreamforce 2019 starting next week, our head of marketing, Ben Duong writes about what he’s looking forward to as he gets ready to go to San Francisco…

‘Glastonbury of the Tech World’

This year’s Dreamforce will be my fifth time in attendance, and I’ve seen it grow year-on-year to the ‘mega-conference’ that it has become. Each year is unlike the year before, as Salesforce is a company that embraces change and the latest technological advances. I guess as our CEO, Phil Walton, once described it, Dreamforce is the ‘Glastonbury of the tech world’.

With around 170,000 attendees from across the globe, over 2,700 sessions and workshops, plus hundreds of parties, and much more spread over four action-packed days, it can be pretty overwhelming. As you can guess there are plenty of great blogs from the Salesforce ecosystem highlighting their tips on ‘how to survive Dreamforce’. My blog is more about what I’m looking forward to and of course a couple of tips…


This year I’ll be #FlyingSolo and representing Cloud Galacticos – a Salesforce Silver Partner consultancy. It’ll give me a chance to go out of my comfort zone and try things I haven’t done in previous years.

Golden Gate Bridge Walk Dreamforce

Photo Credit: Zachary Jeans

Salesforce Ohana

Meeting and connecting with fellow trailblazers outside of the sessions/parties is always one of the highlights. So I was excited to hear about the Dreamforce Ohana Golden Gate Bridge Walk (which has been going since 2014). What a great chance to get up close to an iconic San Francisco landmark, get some exercise and meet new people?

UK & Ireland Ohana

With hundreds of thousands of people coming to Dreamforce, you could be talking to someone from New York one minute, then someone from Japan or Morocco the next. It’s also nice when you do meet someone from your own country. That’s why the UK&I Reception event is always one of my highlights, not just because it’s normally in amazing venues (this year it’s in a historic bank building considered to be ‘the finest building in the City’), but it’s a chance to catch up with your peers as well as meet new ones.

Inspirational Speakers

Alongside the thousands of awesome sessions, there’s also a few high profile speakers attending the conference. The one thing they have in common is that they are doing amazing things in their field. This year we’re spoilt for choice, with Tim Cook (CEO of Apple), Megan Rapinoe (World Cup and Olympic Champion), Phumzile Mlambo-Ngcuka (UN Under-Secretary-General and Executive Director of UN Women), and of course, 44th President of the United States of America, Barack Obama.

Dreamforce 2019 Speakers

Photo Credit: Salesforce


As well as all the learning, networking and walking, Dreamforce is a great chance to let your hair down and enjoy some great music, and all for a good cause. Previous years have seen the likes of the Foo Fighters, Blondie, U2, and Metallic entertain the crowds. And this year is no different with Fleetwood Mac. Expect lots of singalong crowd-pleasers. All the while raising money for UCSF Benioff Children’s Hospitals.

All in all, this year’s Dreamforce continues the conference’s programme of amazing speakers, sessions, parties, and much more. If you’re lucky enough to be attending – and #flyingsolo – come and say ‘Hello’!

Don’t forget to follow me on Twitter @TheNorth / @CloudGalacticos for live Tweets during the conference!

Finally, here are some tips from the CEO and COO of Cloud Galacticos:

Phil Walton, CEO

“Don’t be afraid to travel around Dreamforce on your own. I used to do a lot of backpacking around the world, and when I travelled on my own I met people all the time – when I travelled with a partner or friends I met hardly anyone else apart from those friends! Especially at an event like Dreamforce where there really are lots of ‘friends you haven’t met yet’, people are welcoming if you can pluck up the courage to say ‘Hi, I’m [insert name here], I don’t know anyone at this event, what do you hope to learn here/where are you from/how long have you been working in Salesforce’ etc. Be brave!”

“Don’t expect a holiday! By the time you arrive you will probably be tired and possibly jet-lagged. For me the time difference is 8 hours, it’s like travelling to Australia. There will be early sessions, a full daytime schedule, many miles of walking, then the evening partying starts. Repeat that for four or more days… Oh, and don’t forget the jet lag, and not sleeping properly. You will be shattered – if you do it right!”

Paul Battisson, COO

“If you enjoy a session or feel you have learned something from it, try and find 2 minutes to wait around after the session is done and thank the speaker. It can be hard for speakers to know whether the session they’ve just given has been well received or not. Taking that time to say thanks can make their day. And don’t feel shy about waiting to ask for questions or advice! Speakers are only too happy to help and you may end up making a new friend!”

“Enjoy some of the more relaxing elements of the Dreamforce experience. Sit in the Dreamforest (the blocked off block of Howard) and enjoy the live music, meet the Pawdot Puppies, and attend a meditation session. It doesn’t have to be all mayhem and madness!”